Did you know there are 2 paths you can take when it comes to using Instagram?

As a hairdresser or salon owner, the way you measure your success ISN'T the same as being an influencer.

This online course will give you everything you need to set up your business profile on to ensure that you get maximum visibility with easy-to-follow self-paced online modules.

You will finish this course understanding how you can get CLIENTS in your salon chair and say goodbye to chasing likes and virality on Instagram. 

Each module includes an easy-to-follow workbook AND tutorials to ensure even the most non-tech savvy can navigate

Each month we will release the next module. Including in each is as follows.

MODULE 1:

Instagram Bio 101, Bio Breakdown, Highlights, Pinning Posts.

First, we will walk you through by making sure your salon is discoverable to your local audience to

You will do this by optimising your bio and breaking down example bios so you will understand exactly what you need to do to gain visibility.  

Next, we focus on highlights.

Understanding why we need them, how to create them and how we can use them to make the client's experience better.

Further, we discuss the use of pinning posts.

A vital tool to grab your clients' attention, we cover how to create them, what we should pin, and why they are important.

Finally, we talk about the collaboration feature on Instagram, understanding how to use this, why, and how you can gain more visibility of your profile from it.

Linked with our very own tutorials on each step and guidebook.

You will walk away understanding the basics of Instagram! 

MODULE 2:

Building trust with your audience, understanding who you are, building your brand values.

This is all about branding and values. This is the biggest part around why most salons tend to blend into the crowded online space.

The key thing that will make you stand out from salons in your local area is when you take the time to understand who you are as a brand.

This is a jam-packed module where we identify how you create that know, like, trust factor and analyse example posts that highlight who they are as a salon brand. 

We then focus on techniques and ways that you can show up on socials!

As a unique brand - because NOBODY IS YOU!

Visually breaking down what your clients love about you and how we can show this on Insta!

MODULE 3:

Finding your unique selling point and identifying your dream client.

It’s time we find out what your unique selling point is and who your dream client is.

Your unique selling point is going to be the KEY to standing out online.

We will then discover who your dream client actually is and how we can get more of them in your salon. 

You will walk away with a clear idea on how your salon can stay being unique- USING your individual selling points to help attract more clients!

MODULE 4:

Understanding Insights and metrics.

It’s time we talk about insights and metrics…

This module talks you through what insights actually are, what they mean, which ones you should be checking and HOW you should check them each month to overall improve your content.

Embedded with step by step tutorials so you can go through this module at your own pace with ease! 

MODULE 5:

Creating a content plan and learning how to post with purpose.

Now your brains may hurt after this one..

But in the BEST way!
 

This is all about content strategy- don’t worry this is just a fancy word for a PLAN

This module will teach you how to post with PURPOSE, ensuring each post is intentional and speaking to your ideal client.

This includes the content in your posts, captions, and story strategy. 

We will help you understand your own values in greater depth and how we can relate them to your posting.

Followed by countless examples, so you know exactly what to do! And aren’t left confused…

MODULE 6:

Trialing and testing.

This final module wraps all this information into a nice little bow.

We focus on trialing and testing, understanding what worked and how we can create more of it.

Then unpacking what didn’t and WHY it didn’t work.

After all these modules, you will feel better about understanding the business path on Instagram, and how you can post with STRATEGY, which gets you clients NOT just likes and views.

We can’t wait for you to start your journey!